25,704円 Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...

9,948円 Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing...

12,154円 This book presents a new diagnostic information methodology to assess the quality of conversational telephone speech. For this, a conversation is separated into three individual conversational phases (listening, speaking, and interaction), and for each phase corresponding perceptual dimensions ar...

9,948円 For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspiratio...

3,633円 Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann. Wundern Sie sich über die Volatilität der Kundenentscheidungen, obwohl Sie immer neue Angebote erstellen, Akti...

19,447円 Bringing together theoretical and empirical studies from the Journal of Information Technology, this book provides a definitive guide to research discovered on the growing global sourcing phenomenon. Paying particular attention to Information Technology Outsourcing (ITO) and Business Process Outs...

9,948円 This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the ex...

2,334円 Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Da...

2,216円 The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and ...

1,088円 **Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to** make business persona**l to earn ardent fans and admirers, b...

860円 不論是哪一種業務領域，有人，才有業績；阿鳳老師說：「個銷是一條命，増員是九條命，唯有培養人脈、發展組織，才能做大又做久。」阿鳳老師曾經在保險行銷界帶領兩千名業務人員，練就一身増人好本領，她認為，找到好的業務人才需要慧眼、耐心和智慧，而獵到「大老鷹」，更是快速從人脈成就錢脈的途徑。　　選擇比努力更...

0円 Existing on the front line of evolving customer expectations, retail offers a fantastic window into the broader changing customer culture of our times, and the fundamental need to re-think business from the ground-up. My work in retail has introduced me to many great thinkers, innovators and go-g...