164円 Getting more web traffic! Traffic plays a pivotal role in any online business. I mean think about it, if nobody walks by your store, who is going to buy your goods? Online traffic is synonymous with the amount of visitors to your online store. If you wish to amass a huge following and build massi...

1,991円 The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he wa...

36,464円 This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice...

1,432円 How does it feel to lose your job in front of ten million people? To ask a Government Whip for time to see your husband? To represent the Secretary of State for Health at a family planning clinic on the day you fail your fifth IVF cycle? To be loved and hated by people who don't even know you? To...

4,656円 Grab the top spot in your industry by seizing the power of IoT Smart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products doーand for anyone running a business today, outcomes are the key. The I...

1,326円 ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and the...

550円 Hands up if you are happy with the standards of customer service? Nobody?! Well, I am pleased to say that you have come to the right place... Matthew Storey is passionate about changing the face of customer service by actually introducing a human face! Far too often the essence of humanity has be...

10,331円 This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiven...

4,776円 Build a championship sales team that prepares, practices, and plays in syncーand closes every deal Gone are the days of meeting a client for lunch, chatting about your product, and closing the sale over dessert. Buyers today look very differently from those of the past. They make networked purcha...

12,933円 In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right com...

12,933円 Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations? Customer service is an intangible thi...

1,500円 Este libro es una guía práctica y accesible para entender y aplicar la estrategia CRM, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos usted podrá: • Aplicar el concepto y la estrategia CRM para gestionar de forma optimizada y estructurada su masa de cl...