6,076円 Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through ...

6,076円 With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter ...

5,712円 Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for im...

12,154円 CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly ...

6,076円 This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on th...

12,154円 Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Mod...

662円 Turn Your Customers Into Raving Fans! Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book, you will discover 10 Jolts to Jumpstarting Your Own Customer Service. Wether you are a small business owner, customer service ...

1,008円 "John McKee gets it. A masterful story, part life and part career.” - Kevin Harrington, Shark from ABC’s "Shark Tank" “A fascinating, lesson-filled read for any success-bound business person.” - Steve Grant, Director of Dale Carnegie Training of Central Illinois "John's new book is an interesting...

150円 This short but to the point story is one that is worth the price of admission. It only gives you decisions based on the pros and cons of having your own business it's up to you to act on it or not.

128円 A professor accepts a job in a customer service call center and embarks on a spiritual journey... Do you find it hard to get good service when you call an 800 number? Written with humor and honesty, this book explains what's happening on the other end of the line. But it also offers solutions. Th...

10,446円 An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and help...

1,121円 Being truly comfortable with ourselves is merely a matter of wisdom. And even though this can be learnt without any external aid, some psychological tools can contribute to ease, delve into and accelerate this process towards self-knowledge. The Enneagram is one of them. It is like an instruction...