777円 The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to domina...

2,512円 A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and w...

9,285円 This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, ...

10,607円 - What are the most common mistakes made by Help Desk/Service Desk Managers? - What's the trick to running a call center or help desk that is Great? - How to Create value from a Help Desk standpoint - What help desk and support system you recommend for an IT service department? - How do you measu...

933円 Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a bette...

1,709円 NEW YORK TIMES BESTSELLER • Discover how an ordinary mail carrier’s approach to life can teach you how to boost creativity, strengthen relationships, and make a real difference every dayーnow in an updated twentieth-anniversary edition. “[The Fred Factor] delivers a potent motivational message th...

422円 If customer service does not generate loyalty, there is something wrong with what you are doing. Any effective approach to customer service is going to result in making people feel good. But the most effective customer service takes it one step further – it creates a relationship. People like to ...

5,300円 Give your front-line call center staff the training they need! With How to Be a Great Call Center Representative, call-center staff will learn what technology-based customer service is all about, including the history, terminology, legislation, and technology options. This book is designed to sup...

5,300円 Create a service advantage with the help of customer service guru Ron Zemke. In practical, easy-to-follow steps, learn trusted techniques and positive approaches that will inspire you to believe in the value of customer care and give you the skills and style to deliver it. This book takes these w...

807円 This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks. Find out in this book the secrets of successful ...

1,156円 This book covers several topics including: Chapter 1: How Important Is Customer Loyalty       Chapter 2:   Discern Where You Are In Respect To Customer Loyalty      Chapter 3:   Understand Your Target Audience And Their Needs      Chapte...

3,315円 Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, con...