1,900円 Esponente della sesta generazione di una dinastia che ha fatto dell’amore e del radicamento nella propria terra (la Valpolicella) e del suo prodotto principe (l’Amarone) il volano per un’impresa e un brand che hanno conquistato il mondo, Sandro Boscaini ripercorre in queste pagine la storia dell’...

2,267円 **“A sweeping look at one of the most significant developments in worldwide sports.” ーChristine Brennan, best-selling author of Inside Edge The story of how a new generation of tech-savvy franchise owners is reshaping every aspect of professional sports.** In the last two decades, innovation, da...

1,298円 品牌創建既是一個“新”問題，也是一個“老”問題；既面臨新的情況，也有質的相對穩定性。本書主要是從企業特別是企業家的角度，聚焦品牌的本質，從宏觀和實際應用的角度去思考什麼是品牌，品牌價值的創建與傳播，品牌能力，品牌價值實現等問題，致力於探索品牌創建過程中的一些共性和代表性的問題，找出品牌創建過程中相對...

2,108円 'Early in my research, a friend with excellent knowledge of the United Auto Workers internal operations told me, "Don't give up. They are hiding something"…' It’s 1990, and US labour is being outsourced to Mexico. Rumours of a violent confrontation at the Mexican Ford Assembly plant on January 8 ...

964円 在線品牌社區對傳遞品牌價值、開展品牌溝通活動、構建強勢品牌等具有重要的促進作用，但是，至今仍未有研究明確表明消費者在使用品牌社區過程中，品牌社區的感知特徵對品牌關係質量的影響機制是如何產生作用的。基於該問題導向，本書重點探索在移動互聯網環境下，消費者對在線品牌社區的使用受到哪些因素影響，如何對消...

3,560円 This brilliant ebook explains and explores the essential terms and key concepts in the world of business, finance, and company management. If you're perplexed by profit margins, confused by cash flow, or baffled by balance sheets, all your questions and many more are answered in this indispensabl...

3,381円 Discover the lives and achievements of more than 90 of the world's most inspirational and influential entrepreneurs and business leaders with this ebook of graphic-led biographies. Boldy illustrated and comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles leaders of in...

5,022円 This book describes the entrepreneurial of a Chinese securities firm from the early 1990s, and reviews the 30-year history of China’s capital markets with a panoramic and coherent view of the birth and development of a securities institution. It highlights the distinctive feature of “intellectual...

4,642円 From the 1960s through the 1990s, the most common job for women in the United States was clerical work. Even as college-educated women obtained greater opportunities for career advancement, occupational segregation by gender remained entrenched. How did feminism in corporate America come to repre...

3,714円 Roger Murray (1911–1998) was a crucial figure in the history of value investing. A financial professional, economist, adviser to members of Congress, and educator, Murray was the successor to the legendary Benjamin Graham as professor of the securities analysis course at Columbia Business School....

15,388円 Volume 26 of Studies in the Development of Accounting Thought was written by the late Professor Kevin Christopher Carduff, who taught at several institutions including Case Western Reserve University and the College of Charleston. Establishing a historical account explaining financial reporting’s...

1,309円 「從在地邁向全球」（Local to Global）， 今後絕對是從故鄉前進世界，一決勝負的時代。 「熱愛故鄉，尊重自身文化與個性，想著手解決社會課題，擁有Social Good想法的社會創業家愈來愈多，這個世界也會因此愈來愈美好。我相信如此豐盛的時代終將到來，也希望這本書能助剛剛踏出這一步的人一臂之力。」──村岡浩司 所謂的...