6,501円 In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corp...

1,400円 Un equipo de entusiastas dirigidos por Enrique Santos, Gabriel García Márquez, Antonio Caballero, Jorge Restrepo y Hernando Corral crearon, en 1973, uno de los experimentos periodísticos más notables de los que tengamos noticia. En este valioso libro se muestran las características que hicieron d...

1,753円 本書由南京農業大學中國地標文化研究中心組織編撰，在研究國內外地理標誌品牌發展動態的前提下，以國家質量監督檢驗檢疫總局、國家工商行政管理總局、中國農業部審批的近萬個地理標誌商標、品牌為基礎，緊緊圍繞國家品牌戰略，梳理地理標誌品牌資源，彰顯地理標誌優勢特色，促進中國地理標誌品牌發展。

3,979円 Founded in 1894, the Mosaic Tile Company was the dream of two ceramic pioneers who intended to manufacture innovative ceramic mosaic murals while also dominating the utilitarian market. One of the largest such companies in the United States at the time, MTC's most significant contribution to the ...

1,494円 　　專案評估是管理部門用來分析投資機會的數量方法。專案是指廠商或者政府部門在一定的時間內，規劃和運用有限的資源，去達成特定目標的經濟活動。 　　由於專案具有特定的目標，在約定執行期間，工作團隊為了要順利如期完成目標，必須採用專案可行性分析的方法，而這些分析方法就是一般所說的專案評估。 　　廠商經理...

2,360円 　　創新是時尚社會常見的顯學，如果深入觀察企業或社會創新活動的進行，可發現存在創意、創新與創業三種不同的概念與階段，而三者之間的流暢整合才能構成整體智慧工程的價值鏈。稱為智慧，在於呈現知識與幸福經濟的文化覺醒與體驗設計，而智慧工程則指出發展歷程的動態系統：價值鏈則提醒整體系統各歷程有效互動才能確...

2,388円 How America’s biggest company began taking better care of its workers--and why such efforts will never be enough. Fifteen years ago, Walmart was the most controversial company in America. By offering incredibly low prices, it had come to dominate the retail landscape. But with this dominance came...

750円 Mobile Will Change Everything - Again George Orwell's paranoid vision of 1984 is here. Only it isn't Big Brother who is watching us. It's Big Data. Here's the deal. Google, Apple, and Microsoft are all attempting to do the same thing. They are trying to get your device to learn enough about you s...

3,139円 Ce livre de stratégie appliquée illustre concrètement plusieurs des stratagèmes de Sun Tzu et suggère des interprétations stratégiques, marketing ou managériales. Non sans humour, ce livre parle sérieusement de stratégies. De Henry Ford à Elon Musk et de John D. Rockefeller à Jeff Bezos en passan...

3,700円 本書以國際通行的公司治理規範，同時基於中國的制度架構和現實國情，分類設計了中國公司治理評價指標體系，在此基礎上，運用科學的方法，計算出了2017年3147家上市公司的6類公司治理指數，包括中小投資者權益保護指數、董事會治理指數、企業家能力指數、財務治理指數、自願性信息披露指數和高管薪酬指數(高管薪酬指數的...

2,849円 From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenantsーJony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEOーand how the fading of the former and the rise of the latter led to Apple los...

1,780円 The story of Penguin Books, Allen Lane and how they changed the world, to celebrate the 90th anniversary of Penguin 'An invaluable and fascinating account' NICK HORNBY 'Outstanding' LONDON REVIEW OF BOOKS 'A triumph . . . rich and humorous' ROGER LEWIS By founding Penguin Books in 1935 and popula...