1,991円 NEW YORK TIMES BESTSELLER. The story of the dramatic transformation of Detroit from "motortown" to the "arsenal of democracy," featuring Edsel Ford, who rebelled against his pacifist father, Henry Ford, to build a manufacturing complex that was crucial to winning WWII. As the United States entere...

1,892円 The first prescriptive, innovative guide to seeing inflection points before they happenーand how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opp...

2,190円 The Club is the inside story of how English soccer’s Premier League became the wildest, richest, most popular sports product on the planet, "a narrative that is part Great Expectations, part Game of Thrones, in equal measure." (Roger Bennett, NBC Sports, Men in Blazers) This is a sports and busin...

1,594円 From Jeff Pearlmanーthe New York Times best-selling author of Three Ring Circusーcomes the rollicking, outrageous story of the USFL, full of larger-than-life characters and you-can’t-make-this-up stories featuring some of the biggest celebrities and buffoons in the game. The United States Footbal...

2,123円 Get an inside perspective on the entertainment distribution revolution from an executive who lived it with Netflix, Redbox, and MoviePass, and who continues to consult, speak, and share his unique understanding of how to disrupt the status quo and adapt to what the customer wants. When Warner Bro...

1,672円 堅持創新發展，是我國應對發展環境變化、轉換並増強發展動力、把握發展主動權，更好引領新時代中國經濟社會發展的根本之策。本書基於對習近平總書記關於創新發展重要論述的學習和研究，闡釋了創新發展理念的時代背景、理論淵源及其基本內涵，論述新時代推進以科技創新為核心的三大創新戰略及創新發展路徑；並以廣東為例...

3,111円 本書以科學的理念、開放的姿態，系統地闡釋了中國管理情境的積極組織行為理論與實踐體系。全書分三個部分共十三章，探討了中國管理情境的積極組織行為及其理論基礎、價值意蘊、內涵結構、效果評價，實證分析了中國管理情境的積極組織行為的職業價值觀澄清、員工職業發展、心理資本提升、人文關懷環境構建等，並對中國管...

2,647円 From the acclaimed authors of Capitalism without Capital, r****adical ideas for restoring prosperity in today’s intangible economy The past two decades have witnessed sluggish economic growth, mounting inequality, dysfunctional competition, and a host of other ills that have left people wondering...

5,176円 Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This b...

1,553円 廣告不僅是單純的信息傳播，更是一門雅俗共賞的現代視聽藝術，廣告文化也能帶來妙趣和創意之美。 本書以創意是什麼開篇，引出廣告創意、影視廣告創意、數字化時代的影視廣告創意等概念，重點對影視廣告中的畫面元素、鏡頭元素、蒙太奇視覺藝術、其他重要元素以及三大法寶敘事元素進行分析，探討理性塑造法創意廣告、溫情...

1,780円 **The stranger-than-fiction story of Wirecard, once a $30 billion tech darling, now a smouldering wreck, by the journalist who brought it crashing down - perfect for those who loved Bad Blood and Empire of Pain. 'The financial investigation of the decade... Money Men instantly enters the canon of...

3,500円 本書將分如下五個階段進行寫作。 （1）1978-1983：破冰與萌芽。改革開放後，中國開始擺脫計劃經濟，開啟了中國市場化的轉型道路，經濟建設逐漸成為黨和國家的工作重心。伴隨著中國市場化改革的推進，中國國內企業的品牌意識逐步萌芽，並在這一時期完成了最為初步的啟蒙。品牌啟蒙的體現是本土企業商標的恢復以及國內市場...