1,657円 The consumer is the most important information source on the market. If you want to create a successful business you must understand what product the consumer prefers, what one needs and what the obstacles are when one has decided to buy. The better you as an entrepreneur know to put yourself int...

900円 In the modernist picture, an organization is a complex arrangement of matter (people and things). But this book argues that organizations begin in a purpose, which expands into a structure, to then be populated by objects. The co-existence of structure, purpose, and matter creates conflicts betwe...

3,980円 How do we understand illicit violence? Can we prevent it? Building on behavioral science and economics, this book begins with the idea that humans are more predictable than we like to believe, and this ability to model human behavior applies equally well to leaders of violent and coercive organiz...

9,568円 "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from t...

2,620円 Quando si approccia ad un'esperienza enogastronomica sono diversi i fattori che possono condizionarla. Ciò che gustiamo è prima di tutto un’idea e le sensazioni sono influenzate dall'esperienza individuale che ne determina la percezione. Questo libro raccoglie le principali fondamentali che attra...

3,989円 Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the a...

7,292円 Explaining the underlying logic behind financial ratios, this book adds to the discussion on the importance and implementation of ratios and illustrates the essential role that they play in company evaluations and investment screening. The author explores how ratios establish a proportional relat...

4,542円 Lesen Sie in diesem Buch alles zum Thema Dialogmarketing und Kundenbindung hinsichtlich Connected Cars in der Automobilbranche. Das Auto der Zukunft ist mit der Umwelt sowie anderen Verkehrsteilnehmern vernetzt und Teil des Internet of Things. Mit Hilfe einer stetigen Internetverbindung sind Conn...

3,402円 This book provides an intimate history of Nobel Laureate Vernon Smith’s early life, combining elements of biography, history, economics and philosophy to show how crucial incidents early in his life provided the necessary framework for his research into experimental economics. Smith takes the rea...

3,402円 This sequel to A Life of Experimental Economics, Volume I, continues the intimate history of Vernon Smith’s personal and professional maturation after a dozen years at Purdue. The scene now shifts to twenty-six transformative years at the University of Arizona, then to George Mason University, an...

2,726円 Das Lehrbuch ermöglicht einen schnellen Einstieg in (wirtschafts-)ethische Grundlagentheorien sowie in die moralische Verhaltensökonomik, die angesichts weitreichender Unternehmensskandale zunehmend in den Fokus akademischer Lehrpläne rückt. In prägnanter, verständlicher Weise werden die wesentli...

18,231円 This book describes advanced machine learning models – such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics – for analysing customer behaviour. It shows how they are used to track changes in customer behaviour, monitor the evolution of customer groups, and detec...