12,269円 This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their ...

12,933円 This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings togethe...

84円 Part 1: Creating An Online Presence [Mini eBook - 850 words] …. The data generated by social media sites works to the advantage of corporations in many different ways. Lets say, you are a coffee company selling hot beverages. You have a web presence and would like to know where and whom to mar...

7,695円 In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of these shocks and the slow adjustments of wages and prices by rational agents leads to cyclical movements. In this ...

4,776円 THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single m...

4,861円 This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar busine...

9,616円 The Origins of the Consumer Revolution in England explores the rise of consumerism from the end of the medieval period through to the beginning of the nineteenth century. The book takes a detailed look at when the 'consumer revolution' began, tracing its evolution from the years following the Bla...

7,292円 This book offers an overview of haptic sensation and its influence on consumers’ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers’ ...

3,291円 Those who hoped the collapse of financial markets would usher in the end of neoliberalism and rehabilitate support for traditional social democratic policies programmes have been disappointed. It is not only the irrationality of markets which is the focus of public discontent, but the inefficienc...

2,100円 這是讓你思考升級的書。為什麼你無法改變自己或別人?因為你不懂心理方法?只知道說教說理?為何不順勢而為！ 改變行為帶來消費者的購買、帶來財富! 改變行為帶來教育小孩的最佳方式?家庭和樂! 改變行為帶來政策容易推動?公司、機構效能提升! .............. 舉我書中的例子如下:巧推改變策略之一: 「從眾」人們力求自己的...

1,150円 Tom Poland's latest book, Inbound Marketing Book, is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.Poland is a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has sta...

1,350円 The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not...