497円 Las 7 Estaciones Del Cierre Efectivo de Ventas los guiara por todas las etapa de la Presentación de Venta para la comercialización de Bienes y Servicios. Se explicara los preparativos previos a la atención del cliente, La Presentación Personal, tono de voz, Gesticulación Corporal y las fuentes de...

567円 Stefanie Jensen und Martin Ohlwein beleuchten in diesem essential die Frage, ob Marken, mit denen eine besondere und positive Erinnerung verbunden wird, über einen Nostalgieansatz vermarktet werden sollten – gerade bei älteren Konsumenten beeinflusst Markennostalgie Einstellungen, Präferenzen und...

1,541円 Brandingeksperten Martin Lindstrom, den moderne marketings Sherlock Holmes, har et blik for de detaljer, vi andre ikke bemærker. Han zoomer ind i stedet for ud og viser, hvordan man kan arbejde kvalitativt med data frem for kvantitativt. 300 dage om året tilbringer han som gæst i fremmede mennesk...

8,879円 Modern macroeconomics has been based on the paradigm of the rational individual capable of understanding the complexity of the world. This has created a very shallow theory of the business cycle in which nothing happens in the macroeconomy unless shocks occur from outside. Behavioural Macroeconom...

13,265円 Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and dev...

5,906円 Welche Bedeutung hat Konsum in der gesellschaftlichen Umbruchphase zwischen Klimawandel und Digitalisierungsprozessen? Konsum im Sinne einer nachhaltigen Entwicklung zu verändern und dabei Digitalisierung für eine gesellschaftliche Transformation aktiv zu nützen, ist eng verknüpft sowohl mit eine...

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9,948円 This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, ps...

350円 When it comes to economics, it has a number of branches which can help a business to run in a proper way so that it can be successful and gain more revenue and sales. The concept of behavioral economics is basically the process of examining different emotions and thought processes of individuals ...

4,254円 This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion ...

6,632円 Design for Wellbeing charts the development and application of design research to improve the personal and societal wellbeing and happiness of people. It draws together contributions from internationally leading academics and designers to demonstrate the latest thinking and research on the design...

5,305円 If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. T...