1,088円 **The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of ...

4,800円 Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for oth...

1,541円 Peter Hummelgaard, folketingsmedlem for socialdemokraterne, viser i sin bog om finanskrisen og dens følgevirkninger, hvordan kapitalismen er blevet syg. Det er ikke en del af naturens orden, at uligheden stiger, og at mennesker i globaliseringens navn efterlades på perronen med skuffede håb. Det ...

925円 Har vi tid til velfærd? Hvordan bruger danskerne deres tid? Det siges ofte, at danskerne skal arbejde mere, end de gør, men hvor meget arbejdes der egentlig, og er omfanget steget eller faldet i løbet af de seneste årtier? Det er et af de mange emner, som belyses i bogen Har vi tid til velfærd. F...

1,541円 Den fjerde industrielle revolution er mere betydningsfuld og mere omfattende end noget, menneskeheden før har været vidne til. Nye teknologier forener de fysiske, digitale og biologiske verdener og resulterer i kunstig intelligens, 3D-printning, DNA-sekvensering og bærbar teknologi indbygget i tø...

2,465円 Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarb...

175円 Learn how to lead and motivate other people in discovering originate ways to make better use of their time! A good time manager is likewise thought to be a great leader. How come? Because they take the essential steps toward accomplishing goals for their business. They look around and discover th...

800円 Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a signific...

3,310円 Businesses worry about new technologies, but customers are the ultimate disruptorsーSuman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. Disruptionーthe brutal roiling of markets, the decline of long-established brands and p...

3,575円 The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a ti...

19,447円 The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best...

10,446円 Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and paym...