1,592円 The purpose of this ebook is to guide readers interested in the economics of sport, using practical examples. It is by no means intended to be a textbook but rather as a means to view the world of economics through the lens of sport. More accurately, it is an analysis of issues in sport from some...

1,474円 The trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction Made in America become such a rarity? The cynics always talk about the hard economic realities of o...

900円 Programmatic advertising is one of the most exciting areas of digital advertising. Whether you're a small business or advertising agency, Go Programmatic's book "Complete Guide To Programmatic Advertising" breaks down this new opportunity in a easy to read book. This new technology offers a uniqu...

1,000円 A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Gestão de mark...

968円 The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human. In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obses...

5,469円 There is no such thing as an easy sale. However, selling to an existing customerーwhether by refreshing an old product or introducing a new and different productーis often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart an...

451円 ¿Quieres conocer tu nicho? ¿Busca saber dónde encontrar compradores? ¿Necesitas encontrar algo para vender? El "Nicho Adecuado" es la alternativa que le permitirá identificar su mercado objetivo y seguir el camino correcto en los negocios que desea iniciar. ¡Elija y sea elegido en el mercado y co...

13,369円 This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-based overview of the multifaceted problem, it considers environmental, economic, social and ethical factors. Perspectives included in the book addres...

10,446円 Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) m...

6,685円 This book takes the reader on a new tour of the world of firms. We start with a visit to the inside of a firm. We meet the owner and the manager. We look deeply into their mindsets. Then we move outside the firm, to observe the firm's outer features. We pay particular attention to its size, its c...

3,402円 Digital technology has enabled connectivity on an unimagined scale. Human beings are social animals and economic activity promotes this socialization. Market transactions are based on optimism about the future, faith that the world is good and trust that growth is organic or coming from within th...

19,447円 This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter foc...