1,437円 In almost every human society some people get more and others get less. Why is inequity the rule in these societies? In The Origins of Unfairness, philosopher Cailin O'Connor firstly considers how groups are divided into social categories, like gender, race, and religion, to address this question...

9,116円 This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for quite some time and is gaining more and more attention in related disciplines. The book addresses ...

3,315円 Welcome to the digital world. This book will show you all the subtleties of the digital world. The most detailed book on the market about digital marketing. There are ways to be the best on social media, simple ways to sell your products. Content of the book: -What is Digital Marketing? -Search E...

3,890円 Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon Clatworthy...

300円 *** Premium Ebook *** Veblen was a sociologist as much as he was an economist. "The Theory of the Leisure Class: An Economic Study of Institutions" is a treatise on economics and a social critique of conspicuous consumption, as a function of social class and of consumerism. Published in 1899, it ...

5,173円 What motivates human behaviour? Drawing on literatures from anthropology to zoology, Oliver examines how we are motivated to give and take, rather than give or take. This book reviews the evolution of reciprocity as a motivator of behaviour, in terms of its observation in non-human species, in ve...

430円 Quinta publicação da metodologia Venda+Valor® desenvolvida pelo consultor Pedro Luiz Roccato para auxiliar os canais de vendas e distribuição de todos os segmentos na formulação e apresentação de uma proposta de valor aos clientes. Conheça exemplos práticos e casos de sucesso de todos os segmento...

3,805円 Shortlisted for the 2020 Business Book Awards Nowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line – employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're support...

2,512円 Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growi...

451円 ¿Está buscando segmentar la lista de sus clientes de alto valor? ¿Desea limpiar su base de datos y simplemente conservar a sus mejores compradores por productos? o ¿Quieres filtrar a tus consumidores potenciales por categorías? "Limpiando la Lista" es la mejor alternativa para aprender esos truco...

2,115円 In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken sh...

5,305円 Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditio...