8,771円 One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the p...

1,456円 A manifesto for a new world order. Having made a hugely significant contribution to the increasingly irrefutable, if alarming, diagnosis of the ills of early 21st century consumerist culture and its free-market myths, George Monbiot sets out now with this book to offer something more constructive...

933円 Word of mouth is an amazingly powerful force ー but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 peop...

14,376円 Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from individuals to organisations and industry. Recently, biologists and psychologists have had considerable...

200円 This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every shopper realize that goal. This book will help every shopper understand the basics necessary to save r...

1,816円 Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read. ‘Maxed Out’ is a groundbreaking work that targets the debt industry and how it is fundamentally re-s...

385円 Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths. “Case Study...

933円 The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing econ...

933円 The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the aver...

1,709円 **A New York Times bestseller! A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day** Most of us go through life believing that we are in control of the choices we makeーthat we think and behave almost independently from the ...

12,103円 It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

11,772円 Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally ar...