1,780円 'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert How ownership came to own us - and what we can do about it Our love affair with possessions seems to be all-consuming, even as we face economic and environmental breaking points....

1,691円 A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specificall...

2,620円 Prendre le leadership du service client de votre secteur pourrait vous amener à gagner bien plus d’argent que vous ne le pensez, et pas seulement en fidélisant vos clients. Dans ce livre, vous verrez que le service client n’est pas une charge, mais peut au contraire être un investissement rentabl...

1,990円 How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partl...

496円 Some affiliate marketers who have been struggling would swear up and down that making sales online is nearly impossible. With the right traffic and the right sales materials, you are bound to generate sales from time to time. Closing a sale is not the problem. Generating consistent, high-value sa...

1,506円 Want to be an Entrepreneur? Learn how to overcome challenges, life's obstacles and even yourself in this true life story from a successful food & beverage industry enntrepreneur. Written from "Real" Life experiences and includes copies of actual supplier agreements and business plans to help you ...

1,441円 Move over Millennials, there’s a new kid in town. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet market...

150円 The discovery that cancer and other lungs related deseases are caused by cigarette smoking, has brought drastic changes in consumer consumption patterns especially at the turn of the 21st century. From a consumer's perspective, their lives are much more healthier with added savings from not buyin...

1,326円 Qual é a chance de darmos um tiro daqui da Terra em direção à Lua e acertar o alvo? Nesta obra, Augusto Salomon adota para o universo das vendas a expressão em inglês Moonshot (ou “tiro na Lua”, em livre tradução), amplamente utilizada no mundo do empreendedorismo tecnológico. O termo é uma inspi...

150円 Deb Gabor offers advice on branding for authors, publishers, and content creators. Deb is the founder and brand dominatrix of Sol Marketing, which is a brand strategy consultancy that is obsessed with building winning brands. Since 2003, the Sol Marketing team has led brand strategy engagements f...

7,292円 This book investigates various kinds of climate change mitigation behaviour, which range from a general support of environmental policy to concrete energy-saving activities, in selected countries. Drawing on extensive national and international survey data, the analysis has the following main obj...

14,585円 This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for succe...