1,200円 Este libro realiza un cruce entre la psicología y la economía, o más precisamente, la psicología y la macroeconomía. Pablo Mira indaga si la psicología humana tiene algo que ver con el magro desempeño que mostró la economía argentina en las últimas décadas y que la relegó a ser un país con ingres...

4,255円 Human Development in an Unequal World deals with the twenty-first-century challenges of unstable economic growth and sustainability and the re-emergence of deprivations and inequalities in multiple realms. It argues that the broader perspective of human development is most suited in reorienting d...

3,179円 Ist es Ihnen auch schon passiert, dass Sie im Aufzug auf den Knopf für das siebte Stockwerk gedrückt hatten, aber im fünften Stockwerk ausstiegen, weil alle anderen ausstiegen? Sie fahren nur dann weiter, wenn Sie diesen unbewussten Drang überwinden und sich mithilfe Ihrer Vernunft überlegen, das...

1,054円 You've attended many sales trainings, been in sales for a few years, and want to up your game. This book is not about basic selling skills. This is a compilation of advanced finer distinctions that will get you from GOOD to GREAT. They are taken from real sales situations over the last 21 years I...

14,857円 There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible ...

16,980円 The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research s...

36,464円 This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ...

2,917円 THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to ...

2,388円 America's economic revolution isn't just driven by technology. It's about markets. The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution...

2,122円 *THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK* 'A clear, compelling guide to some of the most pressing debates in technology today.' Bill Gates 'A colourful and insightful insiders' view of how technology is both empowering us and threatening us. From privacy to c...

1,610円 *As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eya...

1,856円 'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefit...