1,911円 An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery. Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight –...

2,985円 Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. The essential guide to marketing and building your business on Instagram - today’s hottest social media plat...

15,800円 This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real e...

7,900円 This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted...

1,549円 People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance....

15,800円 This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to appl...

2,691円 Balasubramaniyum a.k.a bals2you, a seemingly successful adman, creative writer, also a venture capitalist happens to get a message from Lord Kubera, the treasurer of wealth, who has come to collect the $247 Trillion Global Debt, on line! Narrated in chat fiction style, the negotiation in 5 sessio...

13,369円 This is the first book that examines the diverse range of experimental methods currently being used in the social sciences, gathering contributions by working economists engaged in experimentation, as well as by a political scientist, psychologists and philosophers of the social sciences. Until t...

5,636円 Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has alread...

9,948円 University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher...

7,626円 Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportuniti...

299円 Nenhuma pessoa vive, nos dias atuais, sem se relacionar de alguma forma com um profissional de vendas. Ele proporciona o lazer, o bem-estar, a informação, o divertimento, a cultura, a segurança, e tudo mais que cada cidadão necessita para viver no mundo atual. Vender é da natureza humana.