7,292円 This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks how ea...

10,446円 The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business worldーinc...

1,878円 The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Rea...

4,544円 Dieses Buch informiert sie eingehend über die Verbraucherforschung Das Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur wer seine Zielgruppe kennt, kann auf deren Bedürfnisse und Wünsche eingehen. Die wissenschaftliche ...

6,685円 This book uses the building blocks of modern capital market theory, including behavioural finance, as the point of departure for an analysis of hidden ethical content in the contemporary research into capital markets. It illustrates the significant degree of alienation between the financial and t...

2,490円 In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans.** To thrive in today’s economy, it’s not enough for customers to merely like you. They...

22,153円 Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not o...

950円 Environmental impacts in consequence of human activities mainly lead back to consumption. The overall research aim of this study is to estimate how sustainable consumption can be increased through sustainable innovation by mainly considering pro-environmental aspects. Relating to this, several ob...

4,643円 A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle Eastーhome to most of the world’s internet usersーand discovers that what they are doing is not what we imagine. New-media pundits obsess over online privacy and security, cyber...

21,878円 This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implic...

1,060円 Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's grea...

3,645円 A few hundred years into the future, a wave of space colonization follows a disastrous earlier attempt to inhabit nearby extrasolar planets. It is guided by a new computational method based on massive data-driven socio-cultural and socio-epidemiological modeling and using novel biological compute...