2,512円 Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision w...

933円 If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got ...

1,991円 Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling. Tracy's classic audio program,...

8,622円 Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoret...

1,459円 Whether you want to buy a television or a car, provide a service, file a consumer complaint or return an item to a seller, you need to know your rights under the new Consumer Protection Act … The CP Act has given every South African rights and obligations that up until now have not been an issue,...

1,709円 Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Biltonーwith tongue-in-cheekーshows, has been going...

1,780円 Faced with climate change, many counsel "going green," encouraging us to buy organic food or a "clean" car, for example. But can we rely on consumerism to provide a solution to the very problems it has helped cause? Heather Rogers travels from Paraguay to Indonesia, via the Hudson Valley, Detroit...

12,103円 This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of...

4,239円 In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer cultureーand the commodification of childhood itselfーby looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, m...

777円 The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each wee...

2,334円 Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improv...

1,146円 Award-winning investigative food journalist, Joanne Blythman turns her attention to the current hot topic – the state of British food. What is it about the British and food? We just don’t get it, do we? Britain is notorious worldwide for its bad food and increasingly corpulent population but it’s...