2,364円 The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any depa...

532円 Would you like to be free from financial worries, rest at night knowing your bills are paid, and have peace of mind when it comes to money matters? Then you need Zero Debt – a 30-day action plan to fix your finances. In Zero Debt, you’ll discover: •How to get annoying creditors off your back •Ins...

1,134円 “Negotiate Anything!” is the culmination of a 30 year longitudinal study of customer service -- a first. It is authored by a husband and wife team. It has two audiences. For consumers, it presents secrets to make companies treat them fairly so they get their money’s worth. For businesses, it teac...

1,764円 Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of...

1,060円 Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field. The Art of Complaining gives readers an arsenal of successful complaint...

11,772円 Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professional...

1,600円 If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution. Quickly, answer these questions to see if this book is for you: * Do you deal with angry, frustrated or angry customers once a month or more? * Do you get angry, stressed or fed up as a res...

933円 Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a bette...

1,625円 A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing...

1,156円 The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school Chapter...

11,772円 What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the ...

2,653円 Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle ...