11,109円 This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for...

9,119円 Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

1,062円 The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportuniti...

431円 This book will take you throught the steps you need to save upto 50% on your Car Insurance. I saved over 〓1000, how much will you save?

12,933円 The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there i...

5,355円 This book explains why moral beliefs can and likely do play an important role in the development and operation of market economies. It provides new arguments for why it is important that people genuinely trust others-even those whom they know don't particularly care about them-because in key circ...

12,933円 Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nond...

23,216円 Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research met...

1,555円 **PULITZER PRIZE WINNER • No book before this one has rendered the story of cigarettesーmankind's most common self-destructive instrument and its most profitable consumer productーwith such sweep and enlivening detail. "A great battleship of a bookーformidable, majestic.”ーThe New York Times Book...

1,000円 The iTunes audio book Number 2 Bestseller is finally available in text. Darren Kelly takes you inside the mind of your customer to show you how they buy, based on a range of emotions and lesser logical reasons. His research covers the communication process from ancient Greece to the Y Generation....

829円 Do you hate sales and marketing? If you're an artist or author, usually the answer is a resounding "Yes!" But, without marketing, how do you get the word out about your work? That's where Social Media comes in. Social Media can be the greatest, and yet the most confusing communication tool author...

19,235円 Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...