2,800円 "Hol ich mir!" - so heißt ein häufig aus dem Munde von Jugendlichen zu vernehmender Satz. Gemeint ist dann zumeist das "megageilste" Handy, die supercoole Jacke oder ein anderes "Must-Have" ... Bemerkenswert dabei ist, dass in dieser Formulierung von "kaufen" gar nicht die Rede ist: Warum eigentl...

13,265円 This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s priv...

9,948円 Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This ...

10,943円 Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Co...

602円 Are you being chased or sued by a debt collector over a credit card debt and wish to represent yourself in court? Here is all the information you will need to be successful. Following these guidelines may even put a check in YOUR pocket instead of theirs. Collection law firms rely on your lack of...

1,691円 What is human happiness and how can we promote it? These questions are central to human existence and Happiness Explained draws on scientific research from economics, psychology, and philosophy, as well as a range of other disciplines, to outline a new paradigm in which human flourishing plays a ...

6,139円 It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to s...

10,446円 In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersect...

2,512円 "Mesmerizing & fascinating..." **ー**The Seattle Post-Intelligencer "The Freakonomics of big data." ーStein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating ー surpr...

5,470円 Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories co...

14,376円 Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a crucial role in treating the symptoms and the causes of poverty. The normative analysis is crucial for ...

6,076円 We must quickly learn how to live well in the world as it is today, including the realm of work. We need to learn a new vocabulary of economics and markets that is more suitable to understand the present world and that is likely to offer us the tools to act, and perhaps improve it as well.