4,908円 The Prisoner's Dilemma is one of the most fiercely debated thought experiments in philosophy and the social sciences, presenting the simple insight that when two or more agents interact, the actions that most benefit each individual may not benefit the group. The fact that when you do what is bes...

8,740円 The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional...

10,943円 The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful...

6,076円 The volume offers an exploration of methods for analysis of emotion in negotiation, such as cognitive modeling, discourse analysis, all testing, subsequent multidimensional scaling, impression rating, and graph modeling for conflict resolution, reasonable and unreasonable disagreement. It covers ...

451円 Begin searching for a job before entering your senior year of college. You don’t need to start putting job applications in just yet though. Job searching for now will suffice. You want to get an idea of what is out there and what to expect when you are ready to start applying. This will also give...

550円 If you have ever though about starting your own business and experiencing the rewards and security that comes along with owning a business, then this is the book for you!"How to Start Your Own Business" will take you through everything you need to know to create, start and operate a fully functio...

550円 Sales is a critical part of any business. Being able to close more sales or increase the size of every sale is critical to both the success of the business and of the salesperson as well. Observation Selling shows you the way to close more sales and to sell more products to every customer. We sho...

9,948円 Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transfor...

1,500円 Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés Avec plus de 60 millions d’utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l’acteur incontournable de l’écoute de musique en streaming. Mais que sait-on réellement de l’entrepr...

9,948円 Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice ...

2,427円 From the authors of the internationally-bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive -----------------------------------------...

2,519円 The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way ...