17,378円 Andrew Francis' Culture and Commerce in Conrad's Asian Fiction is the first book-length critical study of commerce in Conrad's work. It reveals not only the complex connections between culture and commerce in Conrad's Asian fiction, but also how he employed commerce in characterization, moral con...

1,780円 What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a 'chief happiness officer'? What can the chemical composition of your brain tell a potential employer about you? In the past decade, gov...

3,317円 In nineteenth-century Europe and the United States, fashionーonce the province of the well-to-doーbegan to make its way across class lines. At once a democratizing influence and a means of maintaining distinctions, gaps in time remained between what the upper classes wore and what the lower class...

164円 In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent va...

12,933円 The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an applicatio...

1,195円 A new breakthrough technique to successfully conclude sales ... every time. If you close more sales, you’ll make more money, right? Research has revealed that more sales are successfully concluded when a technique is used whereby the salesperson asks questions of a client rather than just informi...

2,519円 'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPal The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century...

5,918円 The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investi...

9,682円 Psychologists have been observing and interpreting economic behaviour for at least fifty years, and the last decade, in particular, has seen an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference...

6,367円 Every year, about 25,000 new products are introduced in the United States. Most of these products failーat considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on...

4,313円 IZA World of Labor distils and condenses the best thinking and research on labor economic issues to enable decision-makers make better informed policy decisions. Written by well-known labor economists worldwide, the findings on each topic are presented in a compact and readable format, as distill...

1,243円 Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-univ...