1,657円 Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look, in a sometimes confrontational, sarcastic, ironic, insightful, and absolutely true way, at the we...

1,159円 To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavioral scientist, a banker and a journalist, and bottom-line to the core, clarifies: • What we need to...

9,285円 Tying together of several distinct cultural patterns during this century to create a culture of respectability and its impact on popular culture, trade, politics, social dynamics, and literature, this original and thoughtful work provides a comprehensive and much-needed understanding of the origi...

1,050円 Petit traité pour ne pas se faire avoir par la société de consommation Spots télévisés, affiches surdimensionnées placardées à tous les coins de rue, bons de réduction à foison… Nous sommes bombardés d’annonces publicitaires. Non, Madame la ménagère de moins de 20, 30, 40 ou 50 ans, on ne vous pr...

8,622円 By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness an...

3,979円 Development economics and policy are due for a redesign. In the past few decades, research from across the natural and social sciences has provided stunning insight into the way people think and make decisions. Whereas the first generation of development policy was based on the assumption that hu...

2,003円 Take your communication to a whole new level. Become a Phone Genius! You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of bus...

421円 Part 2: Know Your Customer, Stupid - 43 Mistakes Businesses Make. The UK's no.1 business expert is back with his most forthright and hard-hitting ideas yet! Duncan's razor-sharp advice will immediately enable you to do your day job a whole lot better.

4,776円 You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use...

9,948円 Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

10,943円 The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: ...

1,780円 RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal w...