Enterprising Initiatives in the Experienc...
9,616円 Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses th...
Peers Inc
2,519円 Renting your spare room via Airbnb Selling jewellery you've made on Etsy Learning a new language on DuoLingo Sending a message with WhatsApp Finding a date on Tinder These activities are all made possible by the new collaborative economy, and they are all examples of Peers Inc companies. A revolu...
Consumer Behavior in Action
14,592円 Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter pres...
How to Make your Credit Score Soar
429円 Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future...
Just One More Hand
6,380円 Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporat...
The Myth of Green Marketing
5,565円 In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...
Lived Economies of Default
10,446円 Consumer credit borrowing – using credit cards, store cards and personal loans – is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go ‘bad’, when people start to default on their loans and when they cannot, or will not, repay? It is thi...
Unbrandable
2,669円 The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment. T...
Prepare to Defend Yourself ... How to Nav...
2,171円 Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician’s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effecti...
Oxford Companion to Emotion and the Affec...
6,482円 Few areas have witnessed the type of growth we have seen in the affective sciences in the past decades. Across psychology, philosophy, economics, and neuroscience, there has been an explosion of interest in the topic of emotion and affect. Comprehensive, authoritative, up-to-date, and easy-to-use...
The $12 Million Stuffed Shark
1,858円 Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics...
The Digital Doctor: Hope, Hype, and Harm ...
2,985円 The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, t...
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