Tax, Lies and Red Tape
1,459円 Find out why: - It’s wrong to blame Wall Street bankers for the global financial crisis. - The rhino-horn trade should be legalised. - Exempting anything from VAT is a bad idea, even for the poor. - Job creation is a fruitless exercise. - South Africa’s problem is not poverty. Tax, Lies and Red T...
The Tyranny of Choice
1,601円 We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, an...
The Economic Psychology of Tax Behaviour
6,765円 Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representations of taxation as well as decision-making. In this 2007 book, Erich Kirchler assembles research ...
Brands
13,265円 Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of g...
One Hundred Thirteen Million Markets of One
1,983円 The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the p...
Quantum Models of Cognition and Decision
8,091円 Much of our understanding of human thinking is based on probabilistic models. This innovative book by Jerome R. Busemeyer and Peter D. Bruza argues that, actually, the underlying mathematical structures from quantum theory provide a much better account of human thinking than traditional models. T...
Shopping for Identity
1,088円 In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, v...
WTF?: What's the Future of Business?
2,636円 "In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." ーEvan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink you...
Retirement Security in the Great Recession
7,959円 Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recessionーa combination of unprecedented wealth losses and historically high unemployment increases that marked th...
Audience
2,197円 AUDIENCE Most companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifestoーa “...
The Housing Market
3,595円 The Housing Market: A Survey This is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour. Good quality research and analysis in this area is increasingly important as housing costs and inv...
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