11,275円 Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

0円 Most American consumers have unclaimed monthly cash flow that they are currently paying to credit card companies that can be reduced, simply by askingーoften via a simple telephone call to their creditorsーif they know the rights words to use when they get on the phone. There are simple action st...

6,020円 In this thought-provoking book, Bart Nooteboom offers a radical critique of the principal intellectual and moral assumptions underlying economic science, unravelling the notion of markets: how they work and fail, and how they may be redirected to better serve us. Initially, the inadequacy of econ...

3,560円 These genuine, bizarre domestic and professional designs, registered in the nineteenth century for the most unlikely innovations, have been boxed away - until now - deep in the vaults of The National Archives. Meticulous illustrations and descriptions accompany the weirdest of claims for making d...

1,399円 A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on o...

2,659円 Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examplesーfrom Nate Silver to Copernic...

10,943円 Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explai...

1,459円 Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even tho...

1,738円 Most people can’t get through the day without a hit of caffeine. Chances are you’re one of them. But do you really know what that daily coffee or coke is doing to you? Caffeine is a powerful stimulant. It wakes us up, boosts our mood, and offers the potential to improve both our athletic performa...

1,246円 It’s time to radically alter the way we perceive the world. It’s time to get real. Multinational oil corporations trumpet their green credentials. Shadowy billionaires orchestrate ‘grassroots’ political movements. Public-spending cuts target the poor, but supposedly ‘give power to the people’. To...

2,216円 Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolution...

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