6,633円 Drawing on a wealth of archival material, including personal correspondence and diaries, Robert Leonard tells the fascinating story of the creation of game theory by Hungarian Jewish mathematician John von Neumann and Austrian economist Oskar Morgenstern. Game theory first emerged amid discussion...

2,387円 The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how ...

396円 In America, we live in a world of opulence, opportunity, freedom and liberty. Yet, many of us don’t realize how good we have it because we’ve never had a Tomahawk Missile fly over our heads or an Abrams Tank roll over our front yard during breakfast. A Soldier's Ultimate Sacrifice simply demonstr...

396円 If only more of us had read these and followed the suggestions to be a wise shopper or consumer wise… perhaps we’d be better off today…. These articles amazingly hold a lot of merit today. How to be money wise, save money, make wise purchases and more. If you like this, you will also like the fir...

396円 If only more of us had read these many years ago and followed the suggestions to be consumer wise, perhaps we’d be better off today. How to be money wise, save money, make wise purchases and more. If you like this, you will also like Consumer Wise Part 2.

278円 Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia...

0円 ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo? La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasad...

2,488円 More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer review...

3,308円 Marketing Your Message to Business and the Media is about creating a compelling connection with your audience whether it is conveyed by audio or visual means. Communication: How to turn words and the emotions they evoke into sales! Your success depends on creating the emotional triggers that resu...

11,772円 In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend ...

12,933円 To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literat...

10,943円 Globalization and Everyday Life provides an accessible account of globalization by developing two themes in particular. First, globalization is an outcome of structural and cultural processes that manifest in different ways in economy, politics, culture and organizations. So the globalized world ...