495円 Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to...

9,031円 What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer tr...

1,491円 Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individu...

602円 You may be writing and selling your books through independent eBook websites, but that business is slowing down. I have found ways of selling these ebooks, paperbacks, hard cover books and software through offline sales channels. This book shows you how to create the offline sales distribution ch...

2,512円 Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are...

3,575円 Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and...

661円 Want to become an excellence copywriter? This ebook is here to help you. It compiles tons of tips from REAL successful copywriters, sharing their experiences and tips with you. It takes a lot of skills and knowledge to write good sale copies that can really sell. If you want to increase your rate...

1,202円 With a sharp eye for the magnificently absurd, Rod Liddle sets light to modern-day Britain. ‘One of Britain’s funniest, most daring columnists. If he weren’t so offensive you’d almost call him a national treasure’ Mail on Sunday ‘I, and my generation, seem feckless and irresponsible, endlessly se...

661円 Social media isn't new in our modern world, where people are connected to each other. Therefore, if you have a business and you are not leveraging on social media such as Instagram, Twitter or Facebook, you are losing out big time. Billions of people around the world are connected to each other,...

12,602円 Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling an...

663円 If you are one of the more than five million South Africans who are deeply in debt, or would like advice on how to become and stay debt-free, this is the book for you … Figures from the National Credit Regulator Credit Bureau Monitor show that more than 9.5 million people have bad debt records, a...

1,657円 This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings. When money anxiety increases, consumers save more and spend less, which pushes the eco...