3,582円 The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have ...

4,298円 Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do ...

4,088円 Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policie...

2,515円 “Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true.” ーHerizons “Fascinating. King’s deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against th...

2,515円 “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful ex...

12,933円 Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ‘culture jams’ and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books...

12,154円 This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a combi...

16,083円 This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey meth...

3,478円 A passionate, personal account of the battle to feed and nourish family and friends. The continuing story of the rise and fall of good food finds us at the end of a decade of exceptional growth and opportunity, yet once again in crisis. Our food culture has taken a turn for the worse. Recession h...

1,456円 An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear. Coming at a time when the global financial crisis and contracting of consumer spending is ushering i...

1,257円 ‘A very important book about one of the last social taboos – with fascinating implications for us all’ Helena Kennedy, QC A groundbreaking book in which Dorothy Rowe brings her insight and wisdom to the fascinating subject of money and its place in our lives. No one escapes the power and effects ...

1,246円 Addictions to iphones, painkillers, cupcakes, alcohol and sex are taking over our lives. Our most casual daily habits can quickly become obsessions that move beyond our control. Damian Thompson, who has himself struggled with a range of addictions, argues that human desire is in the process of be...