1,617円 Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas...

2,334円 In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliantーbetter at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With ...

6,765円 How can individuals best be encouraged to take more responsibility for their well-being and their environment or to behave more ethically in their business transactions? Across the world, governments are showing a growing interest in using behavioural economic research to inform the design of nud...

12,403円 What produces emotions? Why do we have emotions? How do we have emotions? Why do emotional states feel like something? What is the relation between emotion, and reward value, and subjective feelings of pleasure? How is the value of a good represented in the brain? Will neuroeconomics replace clas...

10,612円 The global financial crisis has sent shockwaves through the world’s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global down...

1,095円 Consumicidio (ensayo sobre el consumo (in)sostenible) es un ensayo temprano de crítica social, que comenzó a fraguarse en 2006 en plena expansión de la burbuja crediticia y de consumo en nuestro país. El trabajo de revisión del pensamiento crítico de la sociedad de consumo se prolongó durante más...

164円 Never in the history of man, has the baby boomers generation sparked such a massive market gap to be filled. In this book you will learn all about how - Baby-boomers in America changed the markets in the world forever - What are the current uptrends and downtrends yesterday, today and tomorrow - ...

4,695円 Cornucopia explores the health and economic implications of U.S. farm policy. Using a corn farm in rural South Dakota as his starting point, Johnson reviews the history of agricultural policies in America to understand how large-scale, industrial agriculture came to play such a large role in U.S....

1,850円 The oldest Baby Boomers have turned 60 so everybody's starting to talk about the "aging of the population."But most of the talk is about numbers: what percentage of the population will be how old in what year, what it will mean for welfare rates or health-care costs, etc. But what's missing is th...

6,482円 Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand man...

5,970円 This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economi...

3,343円 A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY. THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams."...