19,447円 This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technolo...

7,900円 This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analy...

12,154円 This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cultural, historical, economic and sociopolitical contexts are examined regarding buying behaviors, usage and customization practices and consumer activ...

4,011円 Since 2008, financial firms have paid, in aggregate, in excess of $320 billion in fines related to misconduct. Nearly ten years later, while many large financial firms have increased their attention to bad behavior and cultural drivers, the degree of commitment and progress in these efforts has n...

12,154円 This is the first academic book to examine the long running hit series Grand Designs, which occupies a significant place in the popular imagination internationally. The authors apply an empirically grounded, critical perspective to the study of television to reveal how people use the program in t...

200円 A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Diferenciação,...

3,413円 Das Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Menschen als Konsument im digitalen Zeitalter aufzubauen. Es hilft uns zu verstehen, welche Kräfte und Motive uns antreiben und was unser Tun beeinflusst. Harald Kindermann zeigt, wie wir dieses Konsumenten...

4,244円 In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, usi...

1,601円 In nearly every realm of daily life there is an invisible velvet rope that divides how we live. On one side, appointments are secured, queues are skipped and doors are opened. On the other, people fight for an empty seat on the plane, a place in line at a theme park or even a medical exam. Schwar...

4,090円 Die Konsumenten haben ihre neue Macht entdeckt. Trends und Techniken wie Digitalisierung und Individualisierung, Moralisierung und Politisierung, Blogs und Tweets, Boykott und Buykott haben die Konsumenten in den letzten Jahren ermächtigt. Sie wollen nicht nur an der Ladenkasse still entscheiden,...

3,610円 Reading Augustine presents concise, personal readings of St. Augustine of Hippo from leading philosophers and religion scholars. Augustine of Hippo knew that this fallen world is a place of sadness and suffering. In such a world, he determined that compassion is the most suitable and virtuous res...

10,280円 This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical politicalcultural transformations involving the embrace of market fundamentalism and a market society: corporations, those who direct them, and those who...