6,685円 Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and ci...

4,861円 The design of digital solutions has become a pressing concern for practitioners faced with a plethora of technology impacting their business. From cloud computing to social networks, mobile computing and big data, to the emerging of Internet of things, all of which are changing how enterprise pro...

17,016円 International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings; and discusses them in terms of management theories. The cases explore interactions across n...

3,038円 Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of s...

6,076円 Organizations are about conversations. For any organization to achieve its goals, people need to interact and those interactions require dialogue and conversation. Yet, thanks to technology, we seem to be having fewer genuine conversations. This book seeks to change this, through "how to skills" ...

5,469円 Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage, and develop your people, Brann is enabling you to deliver a step change in organizational performance and individual achievement.

4,254円 Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people and become more effective.

6,076円 Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection.

6,076円 This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environ...

6,076円 International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research cond...

6,076円 This is a comprehensive, practical and engaging book designed to help readers to recognise bullying behaviour at work and identify and select inter-personal strategies for handling bullying behaviour.

1,657円 Are you stuck on the corporate ladder? Here is how to recognize the red flags that may be holding you back: • Are people frequently asking you to repeat what you just said? • Do you get nervous, speak too quickly, or forget what you want to say? • Are promotions passing you by? If you answered ye...