Communicating Risk
10,938円 We live in world increasingly shaped by risk, a fact underscored by recent events in the financial markets, science and technology, environmental policy and biosecurity, law enforcement and criminal justice. Risk assessment has become a central concern of governments, organisations and the profes...
Return of the Hustle
5,469円 Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least...
International Management and Intercultura...
14,585円 International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings, and discusses them in terms of management theories. The cases explore interactions across n...
Do We Need HR?
4,861円 Written by a leading team of authors with contributions from top HR professionals, Do We Need HR? is an important book which addresses issues surrounding the role, structure and challenges for HR departments and how the field may be affected by new types of organizations, networks and methods of ...
Public Relations in China
3,038円 In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handb...
Women's Voices in Management
12,154円 Women's Voices in Management examines a wide array of women's voices across different geo-political, social and organizational contexts in management. Extant research provides clear evidence on gendering in organizations throughout all the ranks including top management.
Successful Social Media and Ecommerce Str...
7,900円 This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling...
The Elephant in the Boardroom
6,076円 This book from the acclaimed management writer Adrian Furnham, explores the dark side of leadership and how and why leaders can have a negative impact upon their companies and organisations. It asks why too often people do not speak out but instead ignore the problems they are causing.
Nachrichten - klassisch und multimedial
2,726円 Der Band vermittelt umfassend und systematisch alle Regeln des Nachrichtenhandwerks und geht gleichermaßen auf die Nachrichten in allen Medien ein: Presse, Radio, Fernsehen, Nachrichtenagentur und Internet. Er basiert auf dem Titel "Die Nachricht" aus der Reihe "Journalistische Praxis", wurde abe...
Enterprise Education in Vocational Education
12,154円 This book develops and illustrates a new promising workshop methodology utilized for the first time in a comparative study between Italy and Australia. It is shown how Change Laboratory workshops are useful to trigger sense of initiative and entrepreneurship in vocational students.
The End of the Job Description
6,685円 'That's not my job.' If you don't want your employees to say that, why do you start your relationship by giving them a narrow task and competency focused description of their job? We need people to fulfil many different roles at work yes the need to do their job, but they also need to contribute ...
Corporate Books
567円 Dieser Leitfaden führt durch alle Entwicklungsstadien von Unternehmensbüchern und zeigt, worauf es ankommt. Die Autorin erläutert das spezielle Vorgehen bei der Planung, Realisierung und Vermarktung von Corporate Books als Premium-Instrumenten der Unternehmenskommunikation, damit ihre Vorteile au...
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