3,281円 This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to...

6,685円 A new up-to-date overview of coaching effectiveness with practical case studies to demonstrate how these techniques are applied in real businesses. Using well-known coaching approaches in business and devoting additional attention to internal coaching practices this is a distinct, rigorous yet ac...

3,645円 Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketi...

20,662円 A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.

0円 There’s an important distinction between hearing and listening. To hear is about receiving input. Listening gives meaning to that input. Yet, many people take listening for granted, treating it as a passive activity rather than a skill that you actively build. If you want to communicate better, i...

6,076円 Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.

5,469円 The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the lu...

4,011円 To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit...

707円 Do you hate networking? Good news! You don't have to wear an uncomfortable suit and make yourself feel uncomfortable. You can network from home using these Skype networking secrets. Worried that people will try to use you? No problem. I have that covered. Need to do business via Joint Ventur...

827円 Instant rapport with the audience. They are smiling, leaning forward, ready to listen. Fear stops people from public speaking. Everyone wants to be liked, but the pressure gets in the way. So we avoid it. In a speech, presentation, webinar or even a casual conversation, we have just a few seconds...

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