12,103円 This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain ea...

1,591円 The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download...

1,469円 Life after Boris is a quick-to-read fable that should encourage any partner – or indeed anyone aspiring to partnership – in a professional services firm, to make sure that the succession planning issue is addressed in their firm. It seeks to demonstrate that with good planning, collaboration and ...

800円 This book intended for Western managers working for, or with, Asian companies. The primary goal is to prepare the Western manager to create an effective business relationship through a greater understanding of Asian business culture and communications.

1,243円 The guide for anyone who deals with difficult authority figures at work. Sooner or later, we all have to work for someone we can't stand-whether it's an inept supervisor, an undermining department head, or an overly demanding client. When that happens, some people quit, some suffer in silence, an...

1,555円 How to Say It® for Executives offers everything current and future leaders need to know to get their ideas across powerfully, efficiently, and humanely. Full of practical tips, words, outlines, and models, this guide shows how to: Prepare and deliver effective speeches and talk to large and smal...

2,388円 Nervous about chairing a meeting? Puzzled by the lingo of quorums and motions and adjournments? Wondering how to prevent someone from monopolizing the discussion? Bourinot's Rules of Order is the definitive guide to conducting meetings, large and small, formal and relaxed. Based on the procedures...

297円 This is the eBook version of the printed book. This Element is an excerpt from Focus: Your Key to More Productivity at Work (ISBN: 9780137002566) by Jurgen Wolff. Available in print and digital formats. Overcome your negative patterns for using time--and start using your limited time far more eff...

2,647円 Neuro-Linguistic Programming provides a powerful decoding mechanism for the way people speak, write and behave. Its purpose is to remove blockages and enable results-oriented change through better interaction with other people. Understanding NLP explains how to apply the principles of NLP in a wo...

3,424円 What are the greatest events of all time? Why do some events move, entertain or sell to us, while others just don't? Answering these questions and more In Any Event is an essential guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a road show or...

1,396円 Essential Leadership Skills for Influencing and Managing People Leadership is not something people are necessarily born with – it can be learned. The most effective way to learn leadership is through the techniques of Neuro-linguistic Programming (NLP). NLP is a set of skills for psychologically ...

1,611円 Like throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways t...