International Marketing
13,265円 The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest development...
Risk and Bank Expansion into Nonbanking B...
9,948円 This book conducts a simulation study creating universal, hypothetical bank holding companies (BHCs) through mergers to examine whether BHC expansion into nonbank business areas, those currently prohibited by law, will increase the riskiness of the universal BHCs. Part 2 reviews the contemporaneo...
The Shift
1,202円 An unhysterical look at the future of employment. We are now facing a revolution in the way we work. A substantial schism in the past which is so great that the work we do will change – possibly so that in two decades our working lives will have been so REWORKED that they are unrecognisable. This...
International Management Leadership
12,103円 The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From ...
Closing a Sale In a Day For Dummies
591円 Get the know-how to close a deal and make your quotaーin a day! Closing a Sale In A Day For Dummies outlines the anatomy of a sales closing, offers strategies for asking the right questions, and gives you invaluable tips for overcoming tough customers. The anatomy of a close Questioning and list...
The Business of Changing the World : Twen...
3,708円 All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leade...
Financialization and Strategy
16,083円 Considering the recent impact of the capital market on corporate strategy, this text analyzes, through argument and supportive case studies, how pressures from the capital bull market of the 1990s and bear market of the early 2000s, have reshaped management action and calculation in large, public...
La somme des satisfactions
12,986円 Voulant à tout prix éliminer la dévastation de la Grande dépression, gagner la guerre et construire un monde meilleur après-guerre, les académiciens et leaders canadiens appliquèrent les idées de Keynes et de Kuznets à la situation canadienne : une nation très régionalisée désirant bâtir une soci...
The Foundations of Female Entrepreneurship
11,275円 The Foundations of Female Entrepreneurship explores the relationship between home, household headship and enterprise in Victorian London. It examines the notions of duty, honor and suitability in how women’s ventures are represented by themselves and others and engages in a comparison of the inte...
The Irresistible Offer
2,782円 Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a...
Achieving Your Highest Vision of Yourself
827円 What would make you happy? Creating a life in alignment with your values? Living up to your highest vision of yourself? So make your imaginings come true! Laura Stack, The Productivity Pro, will help you turn the dreams floating around in your head into actionable goals. You'll learn how to divi...
Ten Great Economists
17,410円 Originally published in 1952, this seminal work is reproduced here with a new introduction by Professor Mark Perlman, a well-known Schumpeterian scholar. The essays, written between 1910-50 were primarily commemorative pieces marking the achievement of a celebrated economist. Those covered includ...
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