2,197円 While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and hard...

2,197円 Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide ...

1,950円 What happens to "orphan" diseases that aren't big enough profit centers for the pharmaceutical industry or get caught in the web of government funding and academic research? Augie Nieto found out in the spring of 2005: At forty-seven years old he was diagnosed with ALS. Devastated, Augie struggle...

4,284円 Joseph A. Schumpeter (1883-1950) is one of the most celebrated authors on the economics and sociology of the twentieth century. Richard Swedberg's new biography provides an engaging and vivid account of Schumpeter's varied life, including his ventures into politics and private banking as well as ...

2,659円 What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your co...

2,197円 Design and implement the ideal customer focus Anticipate provides business readers with a practical how-to approach for taking their customer-supplier relationship to one that is more sustainable and more mutually profitable. Much of the discussion on customer experience has centered on the hospi...

2,149円 Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edi...

7,386円 Now you can access Jean Barbazette's systematic process for creating winning training materials that will help raise your skills to the next level. The book is filled with easy-to-use tools and templates that answer all the questions trainers, course designers, and subject matter experts (SMEs) h...

1,318円 Learn everything you need to know about the exciting United Arab Emirates! The Key Facts on the United Arab Emirates provides readers with essential statistical and business information on the Middle Eastern powerhouse, including: -Background of the United Arab Emirates -Geography of the Unite...

2,490円 A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Ideaーyour company's purposeーis the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to co...

3,368円 How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth...

13,265円 Modern economics makes much of its claim to be impartial, objective and value-free but it is unable to address our most immediate problems such as widespread environmental degradation and persistent poverty. In Social Limits to Economic Theory Jon Mulberg argues for a new progressive political ec...