12,933円 Corporate social responsibility has become a heavily discussed topic in business ethics. Identifying some generally accepted moral principles as a basis for discussion, Individuals, Groups, and Business Ethics examines ethical dimensions of our relationships with families, friends and workmates, ...

435円 Would you like to get people to instantly like you and be drawn to you, without them even knowing why? Now you can! Bestselling author Laura Stack, The Productivity Pro, describes her Six Laws of Approachability: 1. Present yourself powerfully and project a million-dollar image. 2. Learn corre...

12,933円 The spectacular economic performance of China, East Asia and India during the last ten years has ignited some profound changes in the world economy. The share of global demand, investments, trade and production of the traditional industrialized powers, the US, Europe and Japan, has gradually yet ...

13,369円 In two volumes, Planning Production and Inventories in the Extended Enterprise: A State of the Art Handbook examines production planning across the extended enterprise against a backdrop of important gaps between theory and practice. The early chapters describe the multifaceted nature of producti...

14,592円 Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary ex...

17,410円 Once in a while the world astonishes itself. Anxious incredulity replaces intellectual torpor and a puzzled public strains its antennae in every possible direction, desperately seeking explanations for the causes and nature of what just hit it. 2008 was such a moment. Not only did the financial s...

10,103円 The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for va...

2,050円 RAIN is the first business parable written by bestselling business book author Jeffrey J. Fox. The parable follows a young New England paperboy, named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Through a series of humorous poignant vignette...

399円 Possibly the best available entrepreneurial guide for the man or woman who wants to start his or her own business, and doesn't know where to start. Heavy on civilized marketing methods. Covers how to find or create a profitable product; how to position it; and how to create customers, and influen...

7,129円 In the 1990s the World Bank changed its policy to take the position that the problems of poverty and governance are inextricably linked, and improving the governance of its borrower countries became increasingly accepted as a legitimate and important part of the World Bank’s development activitie...

10,943円 Part of the library of Science and Public Affairs and originally published in 1851, this study relates views of the industry, science and the Government of England in 1851.

9,602円 The book is a coaching guide for anyone interested in intellectual property and those wanting to embark on or develop patent creation. It draws on the authors’ extensive experience and insights from change projects, management and leadership at Nokia. The book guides the reader through each stage...