14,592円 Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human ...

11,275円 Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new...

10,943円 The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...

11,772円 The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly r...

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2,022円 James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a ...

450円 What is a Busy Kard? It’s the Business card of tomorrow in your wallet today! In this book I will teach you how to create the BusyKard, Business Card Style Label and pages needed for your business card along with full color photos and embedded audio with video presentations. I show you where to g...

164円 "You can only get once chance to make a good first impression." And so it is with landing pages. This is the first, and possibly the last they impression they will get from you about your product and your company. So you need to know how to build it right. Before you begin the attempt to build a ...

1,085円 For anyone trying to influence other human beings, every word you write or speak has to make the right impact. As a business person, you may have the greatest product or service in the world, but a poorly crafted message to your market means very few if any will discover your whiz-bang solution. ...

974円 If you’ve published an e-book, or are planning to do so, you’ll need this essential guide. It provides expert advice on every step of the process, from production through to all-important promotion. To ensure your e-book reaches its intended audience, at the very least you have to: • design ...

80円 Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers, shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your compan...

11,275円 Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn t...