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1,029円 The 30 Day Facebook Challenge came about because of the hundreds of people subscribed to the 30 Day Blogging Challenge, a large proportion came to me asking what other Challenges I would be issuing. Flattered beyond belief, I figured I'd better start thinking of some, and the 30 Day Facebook Chal...

12,744円 "This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics ...

777円 "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making...

1,657円 Make extra money using my methods for running a part-time wedding photography business. Learn from my 20 years of experience shooting weddings. I'll show you some popular poses and include a comprehensive shot list. You'll also be provided with business basics, my equipment and much more.

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2,334円 Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through som...

600円 For many Western marketers, the prospect of working within the Chinese social media market is a daunting one. Not only is there a natural language barrier, there is also the additional pressure of navigating within an unfamiliar social networking environment. This book will walk you through the C...

933円 The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the aver...

2,659円 Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and m...

219円 A theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises, this book argues that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the c...

164円 Those who really desire to attain independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done. But however easy it may be found to make money, I have no doubt many of my hearer...