10,446円 Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary ...

164円 Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at? At a guess, I’d probably say you looked at the competition to see what they were charging. While this is a goo...

5,613円 Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to...

0円 FREE REPORT Advertising; often the decision is a spur of the moment thing, done because it seemed like a good idea at the time. Perhaps there was a great deal on offer or some other urgently compelling reason. But if you don't understand the answers to at least 60% of these questions, you are pos...

1,284円 Most financial advisors understand the basics of investment advising and retirement planning. But what many independent investment advisors fail to understand is just how all that education and expertise can go to waste unless the practical aspects of advising are supported by effective marketing...

661円 The term arbitrage is the practice of buying something with a price difference in two markets. There are many types of arbitrage in real life. As an online business model, though, arbitrage is a simple strategy of buying and selling online adverts and earning a huge profit from doing so. The arb...

878円 Sie wollen mit Fallstudien neue Kunden gewinnen? Sie möchten wissen, wie Sie eine Erfolgsgeschichte überzeugend texten? Und wie Sie das Maximum rausholen? Dann ist dieser praxisorientierte Leitfaden genau richtig – eine knackige Anleitung rund ums Konzipieren und Schreiben von Fallstu...

11,275円 This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have ...

661円 Many successful online marketers started out flat broke. Really, they literally did not have a lot of money to build a business when they began. But, that didn’t stop them from building their dream. So, if you’re broke and want to start your own business, don’t let your lack of money stop you. ...

559円 Ya sea como publicitario o como empresario, como consultor o como empleado de una empresa, la necesidad de solucionar problemas con ideas innovadoras es más que vital para usted. En este libro encontrará consejos y métodos que pueden ayudarlo a buscar y encontrar "ideas iluminadas". Se presenta a...

1,010円 The Perfect Businesses Card There are many different types of business cards. Even though there is no such thing as a perfect business card, it’s important to know the tips and tricks to make your own personal business card, as professional as possible. In this eBook I shall demonstrate, and ex...

2,636円 Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, ea...