43,944円 This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s ke...

661円 One of the most important things in an Internet Marketing business is a list of contacts. The people on your list are your target customers. You must convert them into a strong customer base that repeatedly looks forward to your marketing message. People are not just going to flock to a websit...

316円 In the news business and politics, they’re called sound bites. In advertising, they’re called slogans or tag lines, depending on their placement and use. For movies, they’re called log lines. On books, they’re titles or subtitles. For people, they’re monikers. All of these scrumptious word morsel...

4,045円 She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here...

2,122円 If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to...

6,797円 Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investig...

661円 With the very stiff market competition, and consumers getting discriminating than ever, it’s extremely difficult to sell anything nowadays. Every week, hundreds if not thousands of online business owners launch new products, yet, only a small minority of them make any profit, never mind survive ...

1,300円 Is There a Book Fair in Your Future? You can learn more about the book industry, marketing, and current trends in two days at a book fairーif you are preparedーthan you could in a year of school. You will discover: • The book fairs best for your books • Types of displays: build, buy, or rent? • S...

535円 Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager’s Guide To Advertising, he shows you how to increase the return on your advertising investment by ...

661円 A webinar is basically a seminar which is presented over the internet, or Web. Web seminars, web conferences and internet meetings are all synonyms for this new technology and are used in sales and marketing applications, to influence potential customers. Unlike webcasts, where the audience can o...

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425円 This very simple guide is a key to writing articles that win clients and influence readers. Using this sure-fire method, you will soon write expertly. Your article writing method will surely gain you recognition as an expert in your business occupation, or field of endeavour. Learn how to build a...