2,800円 Por tercer año consecutivo, la Asociación Nacional de Anunciantes (ANDA) y las Carrera de Administración y Marketing de la Universidad Peruana de Ciencias Aplicadas (UPC), ofrecen una selección de los casos finalistas del Premio ANDA. El tema del Premio ANDA 2017 fue "Marcas con Alma – El vínculo...

560円 Crowdfunding ist mehr als nur ein kurzfristiger Trend. Schon in den Nuller Jahren tauchten auf vielen Webseiten die Spenden-Buttons von PayPal auf. Dann kam Flattr. Inzwischen sind in der deutschen Blogosphäre die bunten Klick-Zähler des schwedischen Crowdfunding-Netzwerks längst zur Selbstverstä...

422円 Have you ever wanted to make some extra cash on the side? Or start a part time or have a full time online business from your home? Then this classes for you. Hi my name is Cynthia Lyne and I'm an artist and creative business coach. I just love working with creative people and sometimes they might...

936円 《孫子兵法》言：「兵者，詭道也」，意指用兵作戰是一門詭詐之術，而商場如戰場，商場上的合約亦如戰場上的兵法，但合約的閱讀卻往往讓許多從業人員視為畏途，特別是維繫台灣經濟基礎的國際代工製造業常用的ODM合約。本書作者以「十年磨一劍」的工作經驗之精華，破解ODM合約的組成公式，將其化繁為簡、化整為零，幫助讀...

8,290円 Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vit...

9,616円 Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evi...

661円 In this fun and easy-to-read book, you will be exposed to advertising and sales strategies that will boost your results and make your competitors eat dirt. This book teaches you how to use simple and effective strategies to transform your marketing tools into powerful money generators that will t...

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11,772円 The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...

10,446円 The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies ...

164円 The success of Forum marketing requires more than just the submitting of posts to threads in forums. Knowing proven tactics is an advantage and can help you be successful in your overall goals. This guide will show you exactly how to achieve these known skills. Start today by doing Forum marketin...

13,265円 The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original...