10,446円 This important new study examines the changing place and meaning of lifestyle sports – parkour, surfing, skateboarding, kite-surfing and others – and asks whether they continue to pose a challenge to the dominant meanings and experience of ‘sport’ and physical culture. Drawing on a series of in-d...

16,913円 This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day ex...

6,760円 Baltimore's remarkable football traditionsーfrom the Colts to the Ravensーexpressed in sports memorabilia. The second edition of Ted Patterson’s illustrated history of football in Baltimore continues the story of the Ravens' successーfrom their first Super Bowl victory in 2001 to the emotional pa...

500円 Discover How The Bodyweight Training Revolution Can Transform You Into A Super Fit, Vibrant Head Turner Never underestimate the power of dreams & the influence of the human spirit. Potential for greatness lives within each of us. -Wilma Rudolph Imagine right now that you have the body of your dee...

7,959円 This examination of changes taking place in the world of football focuses on its growing commercialization. It covers such topics as fans becoming shareholders, with a say in the running of the clubs, and the setting-up of a government-sponsored scheme to support shareholder trusts.

13,265円 Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucia...

12,933円 Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make ...

10,943円 This collection illustrates the expansiveness of an interdisciplinary approach to the study of sport. While rooted in anthropology, these essays consider American sports in their social, economic, cultural and political aspects, charting their evolution. The book draws from history, sociology, an...

10,943円 Governance has become a hugely important issue within sport. Issues of corruption and ‘bad governance’ have become synonymous with some aspects of sport and closer scrutiny than ever before is being applied to ensure organisations are following international best practice in respect to how they a...

933円 In The ESPN Mighty Book of Sports Knowledge, Steve Wulf, acclaimed author and founding editor of ESPN The Magazine, delivers an arena’s worth of sporting wisdom, trivia, best-of lists, curiosities, legendary feats, and sacred objects–from the magic of Lou Gehrig’s farewell speech to the lore of h...

11,772円 Developers, designers and operators are increasingly needing to create versatile sport and leisure amenities that are of lasting value to local and wider communities. Placing facilities design and operation at the heart of sports development, this book adopts a holistic approach, integrating expe...

9,119円 Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with interna...