43,944円 Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on ...

12,103円 Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understan...

12,103円 Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and ...

1,494円 The Ultimate Golf Trivia Book is interactive in that each of the eighteen chapters is assigned a par of three, four, or five. Readers can keep score and earn eagles, birdies, pars, bogeys, and double bogeys dependent on the number of correct answers he or she provides for that chapter. Par for th...

12,933円 In this book, Nigel Curry gives a full critical appraisal of policies and plans for countryside recreation, and proposes, in the context of rural restructuring as a whole, a range of new directions for policy that will better serve the needs of both the public and the countryside to the turn of t...

1,500円 Transform yourself from a retired athlete into a champion for life! After a successful career in sports, retirement can lead to confusion and a lack of identity for athletes. It doesn't have to be so difficult. You have the skills for success and now it's time to train for the next exciting phase...

2,817円 Cricket has been subject to a number of changes over the last twenty years. We can no longer talk of a sport particular to an out-dated English way of life. Cricket has become global and has to exist within the global environment. Primarily the world game has become commercialised. This collectio...

14,592円 Managing Leisure is an excellent reference tool for both students and practitioners in the leisure industry. It provides detailed and practical advice on managing buildings, budgets and people. It also covers the vital aspects of law, finance, health & safety and competitive tendering. Managing L...

1,484円 From the award winning author of Fantasy Football Guidebook (and three other fantasy football books) comes the ultimate step by step guide to success; including methods of drafting, ranking players, creating cheat sheets and drafting like an expert. Finally, an easy to use and understand book, wi...

14,592円 Sexual exploitation in sport is a problem that has beset both male and female athletes privately for decades but which has only recently emerged as a public issue. Spoilsports is the first comprehensive review of this issue, integrating pioneering academic research, theoretical perspectives, and ...

2,177円 A “captivating”* look at how center fielder Curt Flood's refusal to accept a trade changed Major League Baseball forever. After the 1969 season, the St. Louis Cardinals traded their star center fielder, Curt Flood, to the Philadelphia Phillies, setting off a chain of events that would change prof...

957円 Many athletes (and their parents) find the college recruiting process to be confusing, complex and difficult. They're not sure where to start or how to begin. If you're an athlete and want to play soccer at the college level, then you can't wait for coaches to come knocking at your door, or expec...