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10,777円 Predictive analytics refers to making predictions about the future based on different parameters which are historical data, machine learning, and artificial intelligence. This book provides the most recent advances in the field along with case studies and real-world examples. It discusses predict...

9,782円 Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. In the past few decades, the field has developed and expanded significantly, both in terms of ...

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7,626円 Writing Strategies for Talent Development helps educators incorporate effective and engaging writing strategies into their classroom that are designed to reach struggling and gifted students alike. This guide demonstrates how teachers can provide the means to write (with appropriate tools and cla...

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3,310円 According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the custome...

9,285円 This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called "the Maker Movement" to identify how citizen innovation can inform cutting-edge social innovation that ad...

6,060円 Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and...

845円 A wide-ranging collection of essays covering a multitude of topics: from how best to write technical documents for an international audience to can readability be measured. In the mix is a discussion on structured authoring, why human-generated indexes are important, ethical obligations on techni...

1,200円 Cet ouvrage s’adresse aux femmes qui veulent écrire mais qui manquent de confiance en elles pour aller au bout d’un projet. Compagnon de route bienveillant et féministe, il donne des conseils concrets pour débloquer son écriture et prendre confiance en elle, loin des injonctions normatives au sty...

3,708円 Equipping Technical Communicators for Social Justice Work provides action-focused resources and toolsーheuristics, methodologies, and theoriesーfor scholars to enact social justice. These resources support the work of scholars and practitioners in conducting research and teaching classes in socia...