1,126円 Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the...

12,154円 This book presents research on the situation minority language schoolchildren face when they need to learn languages of international communication, in particular English. The book takes minority languages as a starting point and it bridges local and global perspectives in the analysis of multili...

9,616円 This book examines the changing linguistic and cultural identities of bilingual students through the narratives of four Japanese returnees (kikokushijo) as they spent their adolescent years in North America and then returned to Japan to attend university. As adolescents, these students were polar...

8,622円 This book provides the first comprehensive overview of theoretical issues, historical developments and current trends in ICALL (Intelligent Computer-Assisted Language Learning). It assumes a basic familiarity with Second Language Acquisition (SLA) theory and teaching, CALL and linguistics. It is ...

1,972円 Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes,...

10,612円 Based on the assumptions that students expect feedback and want to improve, and that improvement is possible, this book introduces a framework that applies the theory of self-regulated learning to guide second language writing teachers’ response to learners at all stages of the writing process. T...

2,801円 Perhaps the first truly important book about the divergence of American English from its British roots, this survey of the language as it was spoken-and as it was changing-at the beginning of the 20th century comes via one of its most inveterate watchers, journalist, critic, and editor HENRY LOUI...

1,723円 'My first English lesson was grammar with the terrifying Mrs Petrie. She spent the entire time marching up and down the classroom, thwacking various items of school furniture with a ruler while she banged on about the ING part of the verb. I sat there, vibrating with fear, desperately trying to f...

1,549円 Do you believe that Ring Around the Rosie refers to the Black Death? Or that Eskimos have 50 (or 500) words for "snow"? Or that "Posh" is an acronym for "Port Out, Starboard Home"? If so, you badly need this book. In Word Myths, David Wilton debunks some of the most spectacularly wrong word histo...

8,124円 This unique work challenges the assumption that dictionaries act as objective records of our language, and instead argues that the English dictionary is a fundamentally ethnocentric work. Using theoretical, historical and empirical analyses, Phil Benson shows how English dictionaries have filtere...

8,789円 During the Cultural Revolution, Mao exhorted the Chinese people to “smash the four olds”: old customs, old culture, old habits, and old ideas. Yet when the Red Guards in Tiananmen Square chanted “We want to see Chairman Mao,” they unknowingly used a classical rhythm that dates back to the Han per...

11,772円 Dinner Talk draws upon the recorded dinner conversations of, and extensive interviews with, native Israeli, American Israeli, and Jewish American middle-class families to explore the cultural styles of sociability and socialization in family discourse. The thesis developed is that family dinners ...