3,582円 Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing pr...

11,772円 Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great A...

6,134円 Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to b...

2,177円 In His Ownself, Dan Jenkins takes us on a tour of his legendary career as a sportswriter and novelist. Here we see Dan's hone his craft, from his high school paper through to his first job at the Fort Worth Press and on to the glory days of Sports Illustrated. Whether in Texas, New York, or anywh...

11,109円 Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent nee...

21,058円 The role of the writing program administrator is one of diverse activities and challenges, and preparation for the position has traditionally come through performing the job itself. As a result, uninitiated WPAs often find themselves struggling to manage the various requirements and demands of th...

1,117円 Colonel Gadaffi’s Hat is both a gripping and deeply moving account of the Libyan uprising from the lone journalist who was able to report from the rebel army convoy that captured Green Square, in the heart of Tripoli. Alex Crawford’s daring reports were beamed across news networks from around the...

1,257円 If you’re a man of a certain age you’ll know there comes a point in life when getting a sports car and over-analysing your contribution to society sounds like a really good idea. With a good job in sales and marketing and a nice house in Manchester that he shared with his wife and kids, John Bish...

7,325円 Now in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Detailed and down-to-earth, t...

6,923円 Are newspapers faced with an existential threat or are they changing to meet the challenges of a digital world? With the newspaper′s role in a state of fundamental redefinition, Newspaper Journalism offers a timely and up to the minute analysis of newspapers today, in the context of their histori...

10,943円 Since the early 1990s the media and cultural fields in China have become increasingly commercialized, resulting in a massive boom in the cultural and entertainment industries. This evolution has also brought about fundamental changes in media behaviour and communication, and the enormous growth o...

6,923円 ′This innovative and clearly written handbook does exactly what it claims on the cover, providing students with accessible and authoritative knowledge of the essential topics in Radio Studies... Chignell writes about radio with an engaging mixture of scholarly detachment and private passion′ - Th...